Mohammad Ariful Islam

arif.mkt.ru19@gmail.com

RESEARCH EXPERIENCE (Jan 2025 - Ongoing)

Title: “Impact of AI Technology on Personalized Marketing Practices: An Empirical Study on Businesses in Rajshahi Metropolitan City”

Objectives:

To investigate how businesses in Rajshahi Metropolitan City are utilizing AI technologies for personalized marketing purposes.
To examine the role of AI in improving customer targeting strategies, including segmentation and recommendation systems.
To assess how AI-powered tools are being used for content customization in marketing campaigns, social media, and advertising.
To evaluate the effect of AI-driven personalized marketing on customer engagement, satisfaction, and loyalty.
To explore the challenges and limitations faced by local businesses in implementing AI for personalized marketing.
To provide practical recommendations for businesses in Rajshahi on leveraging AI technology to enhance their personalized marketing strategies.

Supervisor:

Professor Mohammad Nirjhar Rahman

Department of Marketing

University of Rajshahi

Internship Project (Dec 2023 - Apr 2024)

Title: “Analyzing Media Buying Strategies of NEXT Ventures: Evaluation of Customer Ad Relevance”

Objectives:

To examine the existing media buying strategies employed by NEXT Ventures across major digital platforms.
To evaluate the level of customer ad relevance and its impact on advertising effectiveness.
To propose evidence-based recommendations for improving ad relevance and optimizing media buying practices.

Findings:

The findings indicate that NEXT Ventures’ customer base consists largely of mature and experienced traders aged 36–65, who express a strong interest in relevant forex-related advertisements. While FundedNext ads achieve high visibility and significantly influence customer behavior, gaps in personalization persist. These insights underscore the need for targeted messaging, continuous optimization, and strategic platform utilization to enhance advertising relevance and engagement.

Supervisor:

Professor Dr. A.K.M. Golam Rabbani Mondal

Department of Marketing

University of Rajshahi

GitHub Project

Web Analytics Tools for Enhanced Conversion Tracking

I developed custom scripts to capture ad click IDs (such as GCLID and FBCLID) and source data directly from user interactions. These tools improve attribution by tracking conversions even when platforms like Google or Meta fail to record them. The captured data is integrated into dashboards for accurate analysis of sales sources and performance optimization.

eudcation

Bachelor of Business Administration in Marketing

University of Rajshahi, Bangladesh (Jan 2019 - May 2024)

Relevant Coursework: Marketing Management, Advertising & PR, Consumer Behavior, International Business, International Marketing, Strategic Marketing, Business Research Methods, Quantitative Business Analysis, Competitive Analysis, Marketing Research & Digital Marketing.

WORK EXPERIENCEs

Digital Marketing Manager (Remote) (May 2025 - Present)

KmXtend Hair Extensions

Drove 1300%+ ROAS, generating $40K+/month via full-funnel Google & Meta ads for a premium haircare brand.
Boosted conversion rate by 65% and cut CPA by 50% through creative, audience, and bid optimization.
Built UGC-based Reels, remarketing, and tracking systems - leading to a 280% revenue growth in 6 months.

Digital Marketing Intern (Feb 2024 – Apr 2024)

NEXT Ventures, Dhaka

Supported digital campaign execution across Google, Meta, Bing, and Twitter (X)
Analyzed international campaigns (Nigeria, Egypt, KSA, etc.)
Helped raise USD 10,00,000+ through Leap Year & BOGO offer campaigns for FundedNext

Leasership & volunteering

Co-Founder | Founding Vice-President (Oct 2023 - Apr 2024)

Rajshahi University Marketing Club (RUMARC)

Co-founded the club to promote marketing skills, networking, and professional growth among students.
Developed the club constitution and designed the executive organogram to establish a structured governance model.
Led and coordinated major programs, including seminars with Marico Bangladesh, PRAN-RFL job fair, and workshops on CV writing, higher studies, and Excel mastery.
Managed a dynamic executive team, demonstrating strong leadership, organizational, and communication skills.

Organized, 87th Bangladesh Local Guides Meet-up (Apr 2018), affiliated with Google Local Guides Bangladesh (BDLG).

Led a Photo Walk and Geo Walk in Chittagong to update local business data and photos on Google Maps.
Engaged the community in map editing, promoted digital mapping awareness, and facilitated knowledge sharing among Local Guides.

certifications & skills

Google Analytics Certification - by Google Skillshop, 2023
Certificate of appreciation in Fostering Education and Digital Learning category - by Youth Opportunities, 2020
Fundamentals of Digital Marketing - by Google Digital Garage / Google Skillshop, 2020

Digital Skills: Digital Marketing, Google Ads, Google Analytics 4, Facebook/Meta Ads, MS Office, SEM (Expert), SMM (Expert)

Soft Skills: Leadership, Strategic Thinking, Communication, Event Planning

Technical: HTML, CSS, JavaScript (Fundamentals)

Languages: Mother tongue(s): Bengali (Bilingual), Other language(s): English (Proficient)

Contact

E-mail at: arif.mkt.ru19@gmail.com

Alternative: s1911035109@ru.ac.bd

Cell: +880 1772672143

Address: Dhaka, Bangladesh

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